Brand Positioning & Structuring


Brand Evaluation & Renovation

Creating a Mission Statement

Identifying Niche Segments

Brand Differentiation

Branding and Design

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Brand Evaluation & Renovation

Refresh Heritage Brands In short, we understand heritage brands. Ciel 212 & Co. possesses a genuine know-how when it comes to luxury and heritage brands that require sensitive yet progressive methods to make them relevant to the people of today.

Launch New Brand If you’re about to launch your new business, we’ll provide you with the right support and guidance from the outset to ensure your vision becomes a reality.

Boost brand desire through storytelling We’ll create an innovative action plan to empower and elevate your brand or business in terms of symbolic value, all while bringing your business or brand’s long-standing heritage to life through immersive storytelling. We’ll also help you make your business appeal to your desired audience through building and developing a story that transcends time.

Reveal Exclusivity Ciel 212 & Co. will identify the ways in which your brand or business portrays exclusivity by determining the factors that make it stand out from the crowd.

Creating a Mission Statement

BRAND IMAGE We will determine and recommend the right brand or business image to illustrate who you are, what your heritage is and what your story says.

DEFINE THE DREAM Ciel 212 & Co. will guide you towards defining or redefining your business or brand’s dream.

DRAFT MISSION STATEMENT We will support you while you create your business or brand’s ultimate mission statement.

Identifying Niche Segments

SOLIDIFY CORE AUDIENCE Ciel 212 & Co. will guide you in identifying your brand or business’ targeted niche segment.

SMART BRAND STRATEGIES We will support you in building a brand positioning that entices and captivates affluent and high net worth clients who will be targeted through smart strategies.

Brand Differentiation

SYMBOLIC VALUE We will devise strategies to both elevate and emphasize your business or brand’s symbolic value.

COMPETIRORS In determining the luxury brands or businesses seen as competitors, we can highlight the differentiating factors that enable yours to capture your target audience’s attention – and keep it.

REVEAL THE DREAM Ultimately, Ciel 212 & Co. will help you reveal the ways in which your business or brand can resonate with your target clients in a timeless manner that knows no bounds.

STAND OUT Through establishing the key factors that will enable your brand or business to become a leading player within the global luxury brandscape, Ciel 212 & Co. will help you build a globally-recognised luxury brand or business that not only appeals to your target clients - but differentiates itself within a field already defined and dominated by long-standing, renowned industry names.

SENSE OF PURPOSE We’ll provide advice and guidance should you wish to define or reevaluate your business or brand’s sense of purpose.

Branding and Design

Ciel 212 & Co. will assess and evaluate your business or brand in order to make informed decisions when it comes to your branding elements, such as the brand logo, aesthetic and pitch.